Persona is an innovative character development tool for fiction writers. Readers long for engrossing, character-driven narratives, but even the most experienced storytellers struggle to create strong, compelling characters. Persona is a unique and inspiring app that helps you organize and centralize your character data. Categorize characters by archetypes, fill in crucial background data, and more. If lack of inspiration is hurting your craft, you need a creative kickstart -- get Persona today!